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Coming up with a good business name for your startup is a lot tougher process and makes you exhausted. Brand names have a major impact on your business. It is the key element to building brand awareness amongst your audience.  A good brand name itself is a great branding element for your business. A brand name wants to convey what you are doing, what you will provide, etc. In simple, a good name will easily be store in people’s minds, and it connects your product or/ services with the people on their routine work.

Types of Brand names:  

There are several types of brand names that we can use, the majorly used types are: 

  1. Founder
  2. Descriptive
  3. Fabricated
  4. Metaphorical names
  5. Acronym
  6. Magic spell
  7. Mixed up


The name of the founder was used as a brand name. For Example- Hewlett-Packard, Ford, etc.


Descriptive is the one that conveys the product or service that the company offers.


  2., etc.


Fabricated names are nothing but an invented names like Google. 

Metaphorical Names:

The metaphorical name will be unique and creative. It lets you convey your brand story easily. Most of the metaphorical name uses real words. For Example,  Amazon, Uber, etc.   


Acronyms are the shorter form of brand names. It just contains the letters of the brand name.  For example, Hewlett Packard, commonly known as Hp.

Magic spell:

A combination of two real words is known as a magic spell. Most of the popular brand names use this type. For Example, Facebook, YouTube, etc.

Mixed up:

The combinations of all the above.

Steps to follow for coming up with a good Brand name:

  1. Find your industry
  2. Evaluate your vision, mission
  3. Business name generator
  4. Research the keywords
  5. Words combiner
  6. SEO tools
  7. Business name ideas providing sites
  8. Brinso the business name evaluation Ai tool
  9. Peerideas the business name polling site
  10. Trademark research
  11. Domain registering sites
Find your Industry:

In the naming process, the first and foremost step is to find what industry you selected for your startup.

Vision and mission:

Evaluate the vision and mission of your startup to convey in your brand.

Brand names generator:

The Excellent way to start your brand naming process is from Brand name generators, it will provide the names from your industry. With that, you can sort out which kind of words is in your niche. 

For Example, If you type a word arts and search, then you can get the results like artisto, artisle, etc. By that, you can sort out the words from that names like artist, art, gallery, paint, graphics, print, etc. 

There are lots of brand name generators on the internet. Most popular ones like namelix,

Business name generator(BNC), etc. If you want handcrafted business names, feel free to use our business name generator.

Research the keywords:

Researching the right keyword will likely increase your brand organic ranking easily. 

For Example: If you opt hotels industry, and you have the name, it is easier to rank your website in the organic search results with ease. But in the present internet age,  most of the generic domains are registered by someone. 

So, if you have one, then use it or simply craft one brand name on your own. In another case, if you have no time; If you are on the budget, hire one brand name specialist or visit free brand name ideas providing sites like wordact.

Because a business name is the primary identity of your brand.

Here are some of the few steps to follow to get a great brand name:

  1. Gather the words related to your industry
  2. Find any other foreign words similar to those words 
  3. Collect and try to combine it for the best result. For Example: craft + fill = Crafill 
  4. Use Merriam-Webster thesaurus to find lots of words related to your particular niche specific keyword. 
  5. Enter your industry related keywords on the search bar and press the search button, Henceforth, it will give you all the words related to your keyword, try to pick the best words from the synonyms section and neglect the antonyms section. 
  6. Pick carefully because if you choose a word that has an opposite meaning to your keyword, and you mistakenly named your brand on your own, it will affect your brand name in the market. So, be careful with the words that you are using in your brand name. 
  7. In addition, conduct a brainstorming session before you name your brand. 


Brainstorming is the essential part to name a brand. Ask suggestions from your crew members to get the different words and their meanings, to merge those words wisely and get the best result. 

Try to apply all the 7 different types of brand names in your Brand. By that, you will get lots of names, segregate those names and find which names work best for your brand and conveys your vision and mission.   

Words combiner:

If you can’t find any ideas to merge the words, then use sites like word scrambler to get better results.  Enter up to 4 valuable keywords from your niche, and it will do the rest for you.

Nonetheless, if you are not satisfied with that name, then tweak it based on your need.

 For example, Try to add some other foreign words or invented words to that word will likely give good results. 

But careful with what you are naming because an invented word can sometimes cause serious damage to your brand. In other words, an invented word should not convey any negative meanings in any of the other languages, and it should not be misspelt. 

SEO Tools: 

SEO tools will be useful for you to get the data for the researched keywords. With that, you can analyze which one of the keywords have high search volume and low competition. In detail, you can research the pay per click(PPC) of that keyword. 

There are lots of SEO tools out there on the internet. Some of the most popular tools like MOZ, Ubersuggest, Kw finder, SEMrush, similar web, Ahrefs, etc. 

Similar web:

A similar web is an excellent site to find your competitive sites and their stats.

Kw finder:

With this tool, you can find the global search volume of your keywords.


Ahrefs have free tools to check the keyword rank and its difficulty.


Ubersuggest will give what keywords you want to use in your website to rank and index in the search engine results pages(SERPs).

Business name ideas providing sites:

If you can’t come up with a great business name, or you are not satisfied with your invented name, then feel free to visit the Business name ideas providing sites. There are both free and premium brand name providing sites are on the internet. 

Some of them are: 





Brinso is a free AI business name evaluation tool that can be helpful to check whether your business name sounds well or not, and it will also give you an overall score for your business name and its domain availability. 

Moreover, check out the business name evaluation process to do it manually on your own. 

Business name polling sites:

Peerideas is an excellent website to get an idea of your business name whether it is liked and appreciated by the community. On the other hand, the Name pros community is a wonderful platform to get suggestions from the experts for free.

Trademark Research

After choosing your Business name, do trademark research for your brand name. You can use free sites like DomainIndex, WIPO global brand name database, etc. Over and above, trademark your brand name for the future before someone do that.

Domain registering sites:

Registering your domain name is an important process for your online presence. So, when you finalize your brand name, then try to register it quickly before someone takes it. Because most of the English words and valuable keywords are already taken. 

There are sites like Namecheap, Hostinger is registering domains at a cheaper price.

 If you want to know more about the Domain names then check out this blog post  A beginner’s guide for domain names.

Bonus tips:

      Things to consider after you choose your brand name:

  1. Check whether the chosen brand name is easy to say over the phone or other mode of communication.
  2. Check and confirm that the chosen name sounds great while you saying about your brand to others.
  3. Confirm whether it is misspelt again and again over time by the people.
  4. Research the domain availability and social media account the availability of that brand name.
  5. Protect your brand name by doing trademark for the future. 
business name generator

50+ Popular Brand names and their tagline List and how to create one on your own:

  1. Nike- just do it
  2. Apple- think different
  3. Disneyland- The happiest place on earth
  4. KFC- It’s finger-lickin’ good
  5. PlayStation- live in your world. Play in ours
  6. IMAX- Think Big
  7. Gillette- The best a man can get
  8. Red Bull- Red Bull gives you wings
  9. McDonald’s- I’m lovin’ it
  10. Levis- Quality never goes out of style
  11. Verizon- Can you hear me?
  12.  Airbnb- Belong anywhere
  13. United Airlines- Fly the friendly skies
  14. Burger King- Have it your way
  15. Harley-Davidson – All for freedom. Freedom for all
  16. Subway- Eat fresh
  17. MTV- I want my MTV
  18. Coca-cola – open happiness…
  19.  L’Oréal- because you’re worth it
  20. The New York Times- All the news that’s fit to print
  21. Visa- Everywhere you want to be
  22. BMW- The ultimate driving machine
  23. Walmart- Save money. Live better
  24. Adidas- Impossible is nothing
  25. Ford- Go Further
  26. Electronic Arts- Challenge everything
  27. KitKat- Have a break. Have a KitKat
  28. Sprite- Obey your thirst
  29. American Express- Don’t leave home without it
  30. Toyota- Let’s go places
  31. Samsung- Do what you can’t 
  32. Uber- Move the way you want
  33. Rolex- A crown for every achievement
  34. Kodak- Share Moments share life
  35. Microsoft- Your Potential our passion
  36. Mastercard- There are some things money can’t buy for Everything else, there’s MasterCard
  37. GE- Imagination at work
  38. Panasonic- Ideas for life
  39. Nokia- Connecting people
  40. Reebok- I am what I am 
  41. Intel- Intel Inside
  42. HSBC- The world’s local bank
  43. Citibank- The Citi never sleeps
  44. Avon- The company for women
  45. Wall Street Journal- The daily diary of the American dream
  46. eBay- Buy it, Sell it, Love it…
  47. Acer- Empowering technology
  48. Canon- Delighting you always
  49. Toshiba- Hello, Tosh. Got a Toshiba?
  50. CNN- be the first to know
  51. De beers- A diamond is forever…
  52. Volkswagen- Das Auto [The car]
  53. American Airlines- Something special in the air
  54. Hershey’s- There’s a smile in every Hershey bar
  55. Yahoo- Do you Yahoo?
  56. Dell- Easy as Dell
  57. Sony- It’s a Sony
  58. Pokémon- Gotta catch’em all
  59. Maxwell House- Good to the last drop
  60. Sharp- Sharp minds, sharp products
  61. Mercedes Benz – The best or nothing
  62. Audi – Vorsprung Durch technik
  63. Lamborghini – Expect the unexpected
  64. Jaguar – The art of performance
  65. Gucci – L’aveugle per armour [Blind For Love]
  66. Youtube – Broadcast yourself
  67. Pepsi – That’s what I like
  68. Netflix – See what’s next
  69. M&M – Melts in your mouth, not in your hands
  70. Maybelline – Maybe she’s born with it, maybe it’s Maybelline.


What is a tagline?

A tagline is a one-liner that conveys your brand personality and differentiates your brand from your competitor’s.

A tagline should be memorable, likeable and easy to understand and feel.

What is the simple difference between a tagline and a slogan?


It represents your brand


It is the marketing element that is used for a particular product or service that the brand opts for.

There are some key points to consider before constructing a great tagline

Tagline Construction Tips:
  1. Make your tagline simple and shorter
  2. Try to convey a story 
  3. Construct it smartly
  4. Make it memorable
  5. Avoid negative words
  6. Be precise.

Make your tagline simple and shorter:

            A good tagline should contain seven to eight words and no more than that because your tagline is an element that conveys your brand’s value in one line. So it is important to make your tagline shorter to read and recollect.

Try to use simple words to recollect the tagline when a user saw your brand.

Try to convey a story:

Tell the world about your brand’s story. What do you think and feel whenever you saw that brand. Convey it with emotions. 

  Great examples are RedBull – RedBull gives you wings, KFC – It’s finger-lickin’ good. 

Construct it smartly:

Write your tagline in a smarter way which means you want to pitch your tagline to grab the attention of a user for the first time itself. 

Great Examples are Nike – Just do it,  Apple – Think different, etc.

Make it memorable:

Make your tagline memorable. You definitely hear this line, first impression is the best to attract the viewers. So, maximum try to apply that line because it is the proven strategy to attract anyone.

Avoid negative words:

Try to avoid negative words in your tagline because it will pass the negative emotions among your audience. Henceforth, it leads to spoiling your brand reputation. 

Be precise:

Try to tell clearly what you want to tell about your brand.


To come up with a great tagline you want to conduct lots of brainstorming sessions. A good tagline will not come in a single step. You want to evaluate and revise it to get the perfect tagline for your brand.

domain search

Domain Name:

Overview of a Domain Name:

The domains are huge in the internet world. In fact, without a domain name, there are no websites that exist. A website needs an address or URL to showcase its contents, that’s where the usage of domain comes into play. By going a little deeper, we know that a domain name is not just a name but an identity of a website(a brand). So, you should pick a domain name relevant to your niche, and it should be easy to memorize to create brand awareness(simple domain names are easy to remember and generates traffic a lot). 

On the other hand, you should also try to focus on the less competitive and high-volume keywords to rank easier on the internet. In addition, try to select mostly .com domain. And try to limit the domain name to 14 characters. Don’t increase the character more than that. Overall, it is a good length for a domain name and easier to remember. 

Finding a good domain name is a daunting task. But by researching the keywords in the proper process gives you a perfect domain for your niche.  

There are several instructions to follow to find out a good profitable domain name.

  1. Mostly prefer .com domains for your website.
  2. Shorter domains have greater value than longer ones.
  3. Try to avoid symbols like hyphens, commas, etc. It will decrease the value of your domain.
  4. Choose your domain, easy to spell and pronounce.


There are some free tools out there on the internet to find a catchy domain name.

  1. Google search
  2. Name bio
  3. Keyword research tools
  4. Domain name generators
  5. Domain appraisal tools 
  6. Website worth estimator
  7. Trademark Research
  8. Brand name buying sites [Free&paid]
  9. Domain buying sites
  10. Domain selling sites

Google search:

Yes, Google search has an auto-complete feature. And, it is the essential tool to get better results to know which keywords have good traffic. For example, if you type a word domain on the Google search, then the Google algorithm suggests some other words like domain name search, domain authority checker, etc.

Name bio: Namebio is a tool used to find the previous sales of which keyword domain sold well. Use the keyword option in the advanced search area to find your chosen keyword’s sales history. With that, you can analyze which keyword has good sales history and value. In addition, you can also even filter its placement, the price range to get the detailed result of your chosen keyword. Other than that, use the date range option to know the keyword’s recent sales. 

You can also research the stat’s section to know the average price and value of your chosen keyword. If total sales have a higher volume, then that keyword has high traffic. 

Domain appraisal tools:

Those are all the tools to get the estimated appraisal value of the domain. There are some free tools like GoDaddy appraisal, Estibot, freevaluator, Nameworth, etc. 


This tool will give you an idea to choose which keyword works best for your niche, and it gives you an estimated appraisal value.


Freevaluator shows you the domain length, keywords you used, what top-level domain(TLD) is used, domain age, etc. 

GoDaddy appraisal:

It shows you the estimated value of the domain and its availability. If the domain is not registered with any domain registrar, then it will be available for you. In other cases, some domains will show like premium, which means those domains are bought by someone and listed on domain selling websites like Sedo, afternic, GoDaddy auctions, flippa, etc. you can also find some other comparable domains sold for that particular domain. 


Nameworth is an excellent tool to get an estimated appraisal value for .com domains

Keyword research tools:

The keyword research tools are used to find the high search volume and low competition keywords. There are some free tools like MOZ, word tracker, workstream, ahrefs, etc.  

Word tracker:

It shows you the keyword’s volume, competition, and IAAT value.  If the values of competition are high, then that keyword has more competition. 


Ahrefs keyword generator tool is used to figure out which keyword has high keyword difficulty and which is not. However, Keyword difficulty is nothing but a number that represents the difficulty of a keyword to appear in the top 10 organic search results. 

Domain name generators: 

If you can’t find any words related to your niche then go with domain name generators like business name generator, name boy, domain wheel, etc.

Website worth Estimator:

It shows you the website revenue and traffic and much more data of your competitor’s website. There is a popular estimator like site price, the worth of web, etc.


With this tool, you can find out your competitor’s website age, what keywords they are targeting, how many daily unique visitors they have, No. of backlinks, similar sites like that, and much more. With those data, you can figure out which works well for your website. 

Trademark Research:

Coming up with a good brand name is a lot tougher process, but the hard thing is you want to check that the name you chose was trademarked or not. Because nearly every English word is trademarked by someone. So, This step is essential for a brand name, especially for startups.

To avoid problems in the future. Better, we can research those from the starting itself.

Brand name buying sites [Free&paid]:

There are several websites that have handcrafted valuable brand names.

Free Websites:


Paid Websites:


Domain name registering sites:

There are popular websites that are registering for a cheaper price like Hostinger, GoDaddy, Bluehost. 

Domain Index:

DomainIndex is also an appraisal tool that has a feature to tell whether the domain is trademarked or not. And it will give the approximate data of how many percentages it is similar to a trademarked word.

WIPO Global Brand Database:

WIPO is a database where we can research whether our brand name is trademarked or not in detail.

Domain selling  websites:

If you can’t come up with a good domain name, then simply go to domain selling sites to get a reference of which type of name selling for a good price in your category, or at you’re particular niche. The popular websites are Sedo, afternic, flippa, GoDaddy auctions, etc. 

Over and above that, surely you can get a great domain name by using these free tools.  If you can’t find one, then feel free to check out our website for the brand and domain name ideas it’s free, no attribution is required. 

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